Bachelor project . May 2007
Robilon was a renowned Portuguese carpet brand that does not exist anymore. This project was about relaunching this brand with a new strategy and identity. The brand should now be oriented to an up- to-date lifestyle and not associated to an old and dirty carpet from our grandmother’s house. The outdoor campaign, the catalogue, among other promotion items represent the brand’s new philosophy, which focuses primarily on: adaptability, comfort, personalization, playfulness and youth.